Success requires a holistic approach to digital marketing

The marketing guru rightly said that the future of marketing is integrated and digital. Integrated digital marketing is fairly simple. This is not a new marketing term. It is a must hour and has a clear philosophy. Four tracks of modern digital media: the Internet, mobile phones, social networks and personal messages (mail, mobile phones, etc.).

An integrated digital marketing strategy should ideally connect all of these components and offer a unique and powerful communication with the customer. At a higher level, this strategy should be part of the overall marketing strategy of the organization. For the company’s image and perception of the market, it is important that these islands of strategy interact well with each other.

For now, let’s focus on integrated digital marketing.

The rapid pace of technological development affects how we reach, attract, entertain, conduct transactions and retain our customers. The four avenues mentioned in the last paragraph are now “moments of truth” with their different personalities. The network is still the starting point for most digital marketing.

Web design is still the most important parameter on the Internet. The brand, logo, page design, graphics, images, and user experience are linked to convey the brand spirit to the customer. With the advent of mobile phones, and then smartphones, most smart digital companies choose Receptive Web Designs (RWD) or Adaptive Web Design (AWD).


Both have the same goal – to show the coinigy with the same clarity on all access devices, such as mobile phones, tablets, iPhones, smartphones, laptops and PCs. Videos now play an important role for informational websites that promote products and services. It is known that the video has more confidence from the audience. In addition to video, two other buzz words in modern digital marketing are social networks and mobile devices. Content is not only the king, but was set up.

Consumers require personalization in their experience, commitment and knowledge.

This means that brands will have to offer content appropriate to the context for each of their target customer groups. Initiatives with creative, original and creative content can participate and build relationships with consumers. Others will fall.

Content with digital trust will also be high on the search results. Therefore, the content must satisfy two customers: consumers (of course) and web spiders (for ranking in search engines). Modest ranking in search engines can lead to exponential loss of income. Therefore, brands must be aggressive in finding ratings and buyers. An external agency can be of great help to most companies.

Experts call content currency social networks. 

These tools can allow brands to impact maximum consumers through social networks. In marketing efforts, brand content can take various forms: web content, product descriptions and videos, user reviews, emails, messages, press releases, customer reviews, catalogs, user guides, news, and more.